How Do we Learn the Issues?

During Wednesday's class activity, when discussing the different strategies for a Presidential campaign, something hit me.  I wasn't sure what the best way to publicize one's politics.  When discussing new media, my group focused on a youtube page, a facebook page, a twitter account, and a personal website.  It seemed that we used the facebook, and twitter accounts, more for personal things than the expression of political ideas.  We used youtube and the personal website to express the more political side of the candidate.  I began to think, are the youtube page and website really the best ways to promote the political side of a candidate?  I assume that a candidate's politics are about as important as their image, and if this is true, shouldn't there be equal promotion of the candidate's political image and their personal image?  If this is true, then shouldn't they be broadcast on the same venues?  A possible explanation for the different types of media being used for different aspects of a campaign, is the people being targeted with each type of media.  It could be that the politicians feel that those who use facebook and twitter are more focused on the personal image of the candidate, and those who look at the youtube page, and the personal website are more concerned with the politics of the candidate.